Monday, 18 October 2010

Double page spread analysis



This is a double page spread from NME music magazine, featuring British songwriter and artist Lily Allen. NME is one of the worlds most recognised and iconic music magazines and covers all genres.
The purpose of this double page spread is to show how Lily Allen has had a lot of bad press recently and to almost hear her side of the story on the matter. This double page spread is made up of a title, image and text. The main heading is in the top left hand side of the page in a black and white block capitals, in squares messily placed and at different slanted angles. It is a similar punk type face as similarly used before by punk bands such as the Sex Pistols, as you can see to the right. This gives a sense of familiarity to punk fans and an instant connection as they turn over to the page. The title covers over half the first page and is being quite hypocritical about what the heading says 'People think I'm an attention seeker, but I'm just honest', because the heading is so bold it is attention seeking and comes across as quite rebellious. The fact that the heading is a quote from Lily from the article makes it more personal to a teenage audience as it is feels part of a conversation and makes it easier for a teenager to understand and relate to.
The background is white, which makes the page look uncluttered and adds emphasis bringing the readers attention to the image and text. Another feature that links the double pages together is the colour scheme used. The red, black and white colours all attract a unisex target audience as they have no particular gender connotations, makes it look professional with not too much distraction. The colour black suggests darkness, mysterious and in this particular setting rebelliousness. Red also links in with this and acts as a sign of danger and warning and helps show Lily's fiery personality.
The mid shot of Lily Allen, covering the whole of the left hand page gives an immediate punk feel. Lily has her hands on her hips  with her wrists facing the camera showing her tattoo, again implying a rebellious streak, she is leaning forward, turning her face and body to the right facing the text. She is wearing a checked tartan shirt which links into the colour scheme on the rest of the text, it gives quite a masculine feel and portrays Lily as a strong and attention seeking person, again is hypocritical of the heading. Lily's black hair is styled into a messy looking bob, making her appear as if she doesn't really care, stereotypically, like a emo teenager, this can be another reason why a young target audience may be attracted as they see Lily as a young successful role model. Lily Allen is wearing quite harsh black eye makeup again giving a harsh gothic feel. All of the above shows that before even reading the article, the audience can gain a good understanding about the context of spread and a clear idea of what it's about.

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